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Research papers

Research for public relations and communication strategy

This paper describes and illustrates the role of perceptual measurement in the development and implementation of healthcare reform by the Ministry of Health of Turkey. A multi-stage program that collects information from stakeholders such as health...

Catalogue: ESOMAR Congress 1997: Learning From The Future
Authors: Hamza Zeytinoglu, Selim Oktar
September 1, 1997
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Citation

Zeytinoglu and Oktar (1997a, September 01). Research for public relations and communication strategy . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/research-for-public-relations-and-communication-strategy-